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    <loc>https://www.americansommelier.com/home</loc>
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    <lastmod>2022-04-12</lastmod>
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      <image:title>Home - VITI VINI</image:title>
      <image:caption>Classes starting soon. Send us a note if you would be interested AndrewBell@AmericanSommelier.com</image:caption>
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      <image:title>Home - Foundation</image:title>
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      <image:title>Home</image:title>
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      <image:title>Home</image:title>
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      <image:title>Home</image:title>
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      <image:title>Home</image:title>
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    <loc>https://www.americansommelier.com/location</loc>
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    <lastmod>2022-04-12</lastmod>
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    <loc>https://www.americansommelier.com/events</loc>
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    <lastmod>2020-02-17</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e49d7ae7fcd934d19c95944/1581964885963-YVZ945GR2FJQSL8TI9I4/mirabeau.jpg</image:loc>
      <image:title>Events - June 12, 2019</image:title>
      <image:caption>MIRABEAU EN PROVENCE TASTING Stephen Cronk, Owner Learn the Intricacies of Layered Roses AM Session 10:30 AM - 11:30AM PM Session 3:00 PM - 4:00PM Location: Aureole 135 West 42nd Street, New York, NY Seminar Price: Free</image:caption>
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      <image:title>Events - May 15th, 2019</image:title>
      <image:caption>Opus One Tasting The Art of Blending AM Session 9:30 AM - 11:30AM Location: Del Frisco’s Double Eagle Steakhouse 1221 6th Avenue, New York, NY Seminar Price: Free</image:caption>
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  <url>
    <loc>https://www.americansommelier.com/about</loc>
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    <lastmod>2020-03-11</lastmod>
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      <image:title>About</image:title>
      <image:caption>American Sommelier is revolutionizing the way the world thinks about wine. Committed to empowering both the consumer and professional to make informed and intelligent choices, the organization serves as a forum where all wine lovers may gather to speak as equals. American Sommelier offers a comprehensive curriculum of wine education and provides a wide range of additional benefits to its members. The organization hosts seminars, tastings, and networking opportunities to enhance knowledge and skills and to promote a vibrant wine community. Since 1998, American Sommelier has hosted the biennial “Best Sommelier in America” competition that recognizes excellence in the wine service industry. The organization creates custom experiential and advisory services for individuals, groups, and corporations both in and out of the hospitality industry. From cellar consultation and wine list development to job placement and insider wine journeys, American Sommelier’s mission remains the same: to cultivate awareness, understanding, and appreciation for wine. Photography by Andrew Bell</image:caption>
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      <image:title>About</image:title>
      <image:caption>Photo Credit: Andrew Kist</image:caption>
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  <url>
    <loc>https://www.americansommelier.com/foundation</loc>
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    <lastmod>2020-02-17</lastmod>
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  <url>
    <loc>https://www.americansommelier.com/blind-tasting</loc>
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    <priority>0.75</priority>
    <lastmod>2020-02-17</lastmod>
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  <url>
    <loc>https://www.americansommelier.com/memberform</loc>
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    <priority>0.75</priority>
    <lastmod>2021-10-28</lastmod>
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    <loc>https://www.americansommelier.com/membership</loc>
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    <priority>0.75</priority>
    <lastmod>2020-02-23</lastmod>
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      <image:title>Membership - Discounts</image:title>
      <image:caption>10% discount on tuition 10% discount on event admission fees and Members-only events 10% discount on merchandise sold by American Sommelier ﻿Discounts on private event and consultation services</image:caption>
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      <image:title>Membership</image:title>
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      <image:title>Membership - Job placement opportunities and career guidance</image:title>
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  <url>
    <loc>https://www.americansommelier.com/consulting</loc>
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    <lastmod>2022-04-12</lastmod>
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  <url>
    <loc>https://www.americansommelier.com/cellarevaluation</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-02-17</lastmod>
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      <image:title>Cellar Evaluation - Current collector?</image:title>
      <image:caption>With decades working in the wine industry, we offer cellar evaluation services for collectors large and small.</image:caption>
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      <image:title>Cellar Evaluation - Build your dream cellar.</image:title>
      <image:caption>Are you a wine lover ready to make the next jump into collecting? We can help you build your dream cellar from the ground up: region, vintage, style, and price point. From ‘blue chip’ wines to producers just discovered, our vast network will bring the world of wine to your fingertips.</image:caption>
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  <url>
    <loc>https://www.americansommelier.com/viti-vini</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-10-28</lastmod>
  </url>
  <url>
    <loc>https://www.americansommelier.com/sales-service-buying</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-02-17</lastmod>
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      <image:title>Sales Service Buying - Sales, Service and Buying Seminar</image:title>
      <image:caption>Learn about inventory, budgeting, list building, the NY State Liquor Authority (SLA), supplier relations, making sales, and proper service techniques. In the Sales, Service &amp; Buying Seminar Series we examine the process of selling wine (or any other beverage) to a customer. Beginning with a high level overview of the goals and responsibilities of the sommelier, and then zooming in on the intricacies of the sale. “Sales” touches on adjusting your sales tactic according to the restaurant environment, working with colleagues, personal presentation, troubleshooting tricky situations and the all important conversation with your guest. You also learn all of the logistics of how to manage a bar: Inventory, budgeting, list building, laws and regulations, supplier relations etc.  A great guide not just for sommeliers but also for managers and owners. *This seminar may be taken individually upon request.</image:caption>
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  <url>
    <loc>https://www.americansommelier.com/contact</loc>
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    <lastmod>2022-04-12</lastmod>
  </url>
  <url>
    <loc>https://www.americansommelier.com/excursions</loc>
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    <lastmod>2022-04-12</lastmod>
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      <image:title>Excursions</image:title>
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      <image:title>Excursions</image:title>
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      <image:title>Excursions</image:title>
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      <image:title>Excursions</image:title>
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      <image:title>Excursions</image:title>
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      <image:title>Excursions</image:title>
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  <url>
    <loc>https://www.americansommelier.com/education</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-04-12</lastmod>
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      <image:title>Education - Foundation</image:title>
      <image:caption>The Foundation Course is designed to provide an in-depth overview of major grape varieties and their regions, in addition to a focused introduction to tasting and sensory analysis. The 6-week course also covers key concepts of grape-growing and winemaking. The goal is to expose students to the impact of climate and soil on a grape’s expression in the glass, in a fun and engaging atmosphere.</image:caption>
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    <image:image>
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      <image:title>Education - VITI VINI</image:title>
      <image:caption>Viti Vini is an immersive 24-week course that provides students with a richer, deeper look at the underpinnings of vast universe of wine. “V &amp; V” curriculum is intended to provide an academic delve into significant global wine regions, their history, culture and wine law. We dive into the nuances of terroir and the impact of climate, soil and weather on each region’s varietals. Students will learn powerful blind tasting techniques that are geared at training the senses to for data interpretation and reasoning.</image:caption>
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      <image:title>Education - Blind Tasting</image:title>
      <image:caption>American Sommelier’s Blind Tasting course will teach students how to taste like the pros. This class is a power 12-week journey that guides students through the sensory world of wine.  Tasters will learn to analyze what is in the glass based on site, aromatics and flavors while applying theoretical knowledge learned through the foundations of viticulture and vinification.  By the end of this course, students can identify and describe the empirical data before them with a rich vocabulary revealing varietal, country of origin and even age range.</image:caption>
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      <image:title>Education - Sales, Service and Buying</image:title>
      <image:caption>In the Sales, Service &amp; Buying Seminar Series we examine the process of selling wine (or any other beverage) to a customer. Beginning with a high level overview of the goals and responsibilities of the sommelier, and then zooming in on the intricacies of the sale. “Sales” touches on adjusting your sales tactic according to the restaurant environment, working with colleagues, personal presentation, troubleshooting tricky situations and the all important conversation with your guest. You also learn all of the logistics of how to manage a bar: Inventory, budgeting, list building, laws and regulations, supplier relations etc. A great guide not just for sommeliers but also for managers and owners.</image:caption>
    </image:image>
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